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Tech ABC

E-Commerce & Digital Business Mastery

$0.00

Instructor: Nauman Mustafa
Pathway: CORE → PRO → PRO MAX
Duration: ~4–5 Months

Course Overview:
The E-Commerce & Digital Business Mastery Track is a complete professional journey
designed for learners who want to start and grow their own online business.
It takes students from building their first Shopify store to running successful marketing
campaigns that generate real sales and growth.

Built with real examples from Pakistan and Gilgit-Baltistan, this track helps students understand
not just the how but also the why of e-commerce — guiding them step by step through store
creation, business management and digital marketing.

 

Level Focus Real Outcome
CORE Shopify Launch & Store
Creation		 Launch a complete Shopify store with local payment
options
PRO E-Commerce Business &
Scaling		 Build and grow an online business through Daraz +
Shopify integration
PRO
MAX		 Social Media Marketing & Ads
Mastery		 Run paid ad campaigns to scale sales and brand
reach

CORE — Shopify Business Launch (1 Month) Overview: This stage is perfect for beginners with no technical background. Students learn how to build their first online store, choose a niche, upload products, and launch using local Pakistani payment gateways. By the end of this level, each student will have a fully functional Shopify demo store ready for customers. Modules: 1. Introduction to E-Commerce & Shopify
  • What is e-commerce and how it works globally and in Pakistan.
  • Why Shopify is one of the best no-code store builders.
  • Case studies of successful Pakistani and GB-based online stores.
2. Store Setup & Branding
  • Choosing a store name, niche, and theme.
  • Basics of store design (logo, color palette, fonts).
  • How to write an attractive “About Us” and homepage that builds trust.
3. Product Management
  • How to add products, images, and descriptions.
  • Organizing collections, pricing, and managing inventory.
  • Writing strong product titles and SEO-friendly descriptions.
4. Payments & Shipping for Pakistan
  • Setting up COD, Easypaisa, and JazzCash.
  • Understanding delivery partners and GB shipping rates.
  • Adding local zones and estimated delivery times.
5. Apps & Store Optimization
  • Installing useful Shopify apps for reviews, chat, and automation.
  • Improving loading speed and mobile optimization.
  • Adding banners, sliders, and smart navigation menus.
6. Launch Checklist & Store Testing
  • Final testing of product pages and checkout.
  • Creating discount codes and first offers.
  • Connecting your Facebook & Instagram shops.
Mini Projects
  • Create and brand a Shopify store with at least 5 products.
  • Connect one social channel (Facebook or Instagram) for basic promotion.
Final Project Launch a demo Shopify store with COD enabled, branded homepage, and at least one running promotion or banner campaign.   Outcomes & Careers
  • Freelance Shopify Store Setup Specialist
  • E-Commerce Assistant for local brands
  • Entrepreneur launching their own online store
  • Entry-level product manager for online retail

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