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Tech ABC

SEO & AEO Mastery PRO (Beginner Level – 1 Month)

$0.00

Course Duration & Schedule:
1 Month (8 Classes) – 2 Classes per Week (Saturday & Sunday)

Course Overview:
This beginner friendly program is designed for students who want to enter the world of digital optimization. Over 30 days, learners will explore:

  • SEO (Search Engine Optimization): How websites rank on Google through keywords,
    content and backlinks.
  • AEO (App & Answer Engine Optimization): How apps rank on Play Store/App Store,
    and how websites appear in AI-driven answers (Google AI Overview, Bing Copilot, ChatGPT, etc.).
  • Local SEO (Geographic Targeting Optimization): How to rank businesses locally (e.g.,
    “Best hotel in Skardu”) using Google Maps, local keywords, and location-based ads.

By the end, students will be able to apply SEO basics for blogs, websites and local businesses and
international businesses, while also preparing for the future of AI search.

Detailed Curriculum: Module 1: Foundations of SEO
  • Introduction to search engines (Google, Bing, Yahoo)
  • On-page SEO basics: titles, meta tags, headings, keywords
  • Technical SEO basics: site speed, mobile friendly sites
Module 2: Keyword Research & SEO Content
  • Google Keyword Planner & Ubersuggest
  • Finding long-tail vs short-tail keywords
  • Writing SEO-friendly blogs/articles
  • Internal linking basics
Module 3: Off-Page SEO
  • Backlink strategies for beginners
  • Intro to Google Business Profile (Google Maps ranking)
  • Local SEO targeting for GB businesses
Module 4: Introduction to AEO
  • App Store Optimization basics (titles, descriptions, screenshots, reviews)
  • Answer Engine Optimization basics (AI-driven results, voice search)
  • Importance of AEO for startups & apps in Pakistan/GB/International
Mini Projects:
  • Write and optimize a blog post with keywords.
  • Do keyword research for a GB tourism website.
  • Create a sample Google Business Profile for a local shop.
Final Project: SEO Audit & Plan for a Small Website – Students pick a sample site and create a complete SEO improvement plan (on-page, keywords, local SEO). Outcomes & Career Opportunities:
  • Understand the fundamentals of SEO & AEO.
  • Be able to optimize websites for basic Google rankings.
  • Apply local SEO strategies for GB businesses.
  • Create beginner-friendly SEO content and keyword plans.
  • Be ready to start freelancing in SEO basics.

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